Press Release Format
Last updated on: Jan 5, 2023
By: Barbara P.
7 min read
Reviewed By: Rylee W.
Published on: Jan 6, 2023
Are you new to writing press releases? This blog post will introduce you to the format and show you examples of how to write a press release.
Press releases are an important part of your publicity plan, so it’s important to learn how to write them well. We’ll start with the basics of what a press release is and isn’t, then we’ll move on to the components of a good press release.
By the end of this post, you should feel confident in your ability to write a press release that gets results!
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It's an official statement that your organization uses for publicizing announcements such as award winners or upcoming events.
The press release strategy is all about keeping up-to-date with what's going on in your industry and connecting those happenings to potential customers. A press release can do just that, so make sure you're always releasing news from the company!
The tone of voice for your press release must be formal and informative. You can use images, statistics or numbers to keep readers engaged while staying true on the facts so they know what information is relevant!
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These are all the types of the press releases that people use for different kind of purposes:
The following are the benefits of a press release:
Press releases can be a great way to get your brand in front of potential clients and investors. The media coverage is usually short-term, but it could lead you on the path towards bigger things!
Press releases are a great way to build trust and authority on different fronts. You're giving potential customers an opportunity to visit your website, learn more about what you have offer them!
The best way to get the word out about your company is through press releases. When they are picked up by journalists at large media outlets, these free advertisements can help you become well-known in just one day!
Not only a good press release will make your products or service more appealing to the customers but it also grabs the attention of investors.
Press releases aren't always self-promotional. An excellent PR campaign offers the opportunity to brand yourself as an industry authority and share unique insight that positions you as a thought leader in your field of expertise.
With so many competitors out there, it's important to have an authoritative voice. This will help you grow your customer base and build up brand recognition among people who may not be familiar with what kind of business or product you offer!
Here is the step-by-step procedure plus format to write a good press release:
The dateline is an essential part of any press release. It includes the location where your article was published and when, so you can get local news pickups for it! The most common way this looks in a report would be NEW YORK NYJuly 14 2021.
Headlines are one of the most important aspects when writing a press release, as they can determine whether or not people will read your article.
Headlines should grab your reader’s attention right away and tell them what kind of content they will find inside, while also making sure not to give too much information away beforehand so as not to spoil anything for those who haven't read it yet!
The summary of this press release gives readers more information about what they can expect to learn from reading the entire piece, and also offers a very brief introduction.
4. First paragraph
The 5 W's + How of journalism is a basic introduction to the most important facts related with any topic.
The first paragraph should answer to the following questions:
5. Inverted Pyramid
The inverted pyramid structure is a great way to ensure the most important information stands out in a press release.
This pyramid represents most information at the top and least at the bottom.
The most important information should be at the head of your press release. Lesser details go below it, and a four-paragraph structure is standard for releases that are longer than 500 words.
6. Additional content
The second paragraph provides a lot more information about the topic of your release, including an image and video to show why it's worth paying attention. Graphics can be used for product launches.
In the third paragraph, you can include more of this data and/or quotes from topic experts in your company who will provide additional reasons as to why it's newsworthy information that relates back with their niche or industry.
If you want your press release to be seen by the media, then it's essential that you have at least one high-quality image or video in there.
Quotes have been shown time and again as one of the best ways to solidify your authenticity in a press release. Use them wisely by including quotes from senior executives or industry experts that verify you’re reliable.
9. Goal Setting
Press releases are a great way to reach out and connect with journalists, but they only work when the goal is clear. A release should have one specific objective like " Distributing our new product" or “Promoting x event.
The call-to-action should match the goal you want. For example, if your goal is to get people interested in downloading an ebook about XYZ topic then it would make sense for that URL address. Write a short and simple call to action.
If you're looking for a way to get your name out there and make some connections, then this is it. The boilerplate section should include information about who or what company will be releasing the news, as well as how people can contact them if they want more info on whatever topic was covered in their news release!
12. Contact information
Add then contact details & information of the company at the end so that people can reach you. In addition, you can mention all of your social media contact links here. Add information like this:
Contact: John Micheal
Phone: (123) 566-7890
Email address: Mjohn@emailaddress.com
Press Release Format Example
Here is the example of a standard press release format:
Here is the example of a standard press release format:
Competition is Healthy Says Lemonade Stand Queen
Hamilton, New Zealand - November 12th 2012: The operator of popular lemonade stand "Shelly's Pure Lemonade" has said that increased competition in the local market should be welcomed because it will lead to better quality drinks at lower prices for customers.
Shelly Smith is a 12-year old girl from North Street who has been selling homemade lemonade on the footpath in front of her parents' home for 18 months. She's seen all kinds of highs and lows, but knows that it will always be worth it when people say thank you.
Ms. Smith, the manager of a small grocery store in town says that when there are more stands around vendors produce higher quality goods and their sales go up as well!
North Street is brimming with new lemonade stands. In just the last few months, three more have popped up and it's possible there could be two or even three more by summer's end.
Ms. Smith believes that a steady supply of lemonade will also benefit the streets' economy and help it grow more slowly.
The people of North Street know that if they are thirsty, the best place to get a cool drink is here. With so many lemonade stands and vendors who take days off for whatever reason there's always something refreshing on offer no matter when or where you stop by.
When Shelly Smith isn't playing with her friends or watching a movie, you can find the sweet-toothed girl at work! Her lemonade and occasional cookie stand is usually open weekdays after school.
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Taglines are a great way to get creative with what you say about your business. They should be short and straight-forward, so people can easily understand the message without any confusion or misunderstandings in their minds while they're reading it!
Barbara is a highly educated and qualified author with a Ph.D. in public health from an Ivy League university. She has spent a significant amount of time working in the medical field, conducting a thorough study on a variety of health issues. Her work has been published in several major publications.
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