Learn Professional Skills to Write a Press Release

Written by

Mark Robert

6 mins read
press release

Did you know that press release writing is an essential part of publicity? In order to effectively promote your event, product, or service, it's important to know how to write a press release that will catch the media's attention.

A press release is an important document for organizations of all sizes. It's a way to announce news and share information with the media, and it can help you build relationships with reporters.

In this blog post, we'll provide tips for formatting and writing a press release to be in the media coverage, as well as examples from real life. So keep reading to learn more!

Press Release Definition

A press release is a great way for you to get the word out about your company or product. This marketing material should be used in order to gain the attention of people who may not have heard about your company. Interestingly, you can use it for both print and broadcast media.

Press releases are one of the best ways for small businesses to get noticed and a good one answers all ‘WH’ questions. It tells how, when, where, what, where and why something happened. It entails all the details about the incident.

Writing a press release is an excellent means of announcing interesting and newsworthy information. The goal for most people who write these documents, however, isn't just to generate attention.

Besides, it also informs their target audience about what they're working on as well provide any other necessary context so that readers can understand why this story deserves mention in your publication or website.

The goal of a press release is to get the attention and recognition for your company, product or service. It's also an opportunity to use cleverly written news headline phrases that will appear in an article about you when they publish it.

Elements of a Press Release

The following are the elements of a quality press release:

  • Headline
  • Summary
  • Date and location
  • Body
  • Boilerplate
  • End

Press releases are the easiest way to let people know about your business. You can do this by sending it to the press outlets or by using a press release distribution service.

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Press Release Format

Press releases are often short but formatted in ways that can be difficult to follow. To make sure your release is easy enough for people reading it, check if it follows the typical format. Here is the format you need to follow in order to write a good press release:

  • Company Logo
  • The most important thing to add to your press release is a logo of the company at its center. This will help you and others recognize that this business exists, even if they're scrolling through other pages in search of something new.

  • Contact Information
  • Make sure that your contact information is legible and easy to find. Your publication may have some questions about the press release you sent them.

    Include your contact information at the top of any press releases so that publishers can easily get in touch with you.

  • Release Date
  • Make sure to add a date that will be published for your press release so others know when they can expect news from you.

    Write the date towards the left margin of the page, just after the company logo.

    Write it as: Release on [date] at [time] or For immediate release.

  • Headline
  • The headline should be one that will hook the reader and make them want to read more. It's important for your headlines not only to have a strong sentiment but also to contain engaging information.

    Write the headline in the center, make it bold and choose a 14pts font for it.

  • Sub Headings
  • Write subheadings for your main heading; they will help you divide the text into different sections.

  • Dateline
  • It contains the date and location. We use a dash to separate the dateline from the body paragraphs. Write address (city name) in capital letters.

  • First Body Paragraph
  • You should include all of the W questions in your first body paragraph. It is displayed beneath your summary bullet points so that it can concentrate on providing facts rather than dragging the information from different parts of an essay to be included at some point throughout their length.

    The answers to each question are set out within this one short passage.

  • Remaining Body Paragraphs
  • The body paragraphs of your press release should summarize the story that was introduced in this section. Use a journalistic tone and include any relevant quotes or media links to help readers follow what's going on with less detail than before, if necessary.

  • Boilerplate
  • The boilerplate should include important information about what your company does. It's critical for writing an effective press news release, so make sure this part of the text isn't boring or too long!

  • End
  • Give the correct contact information so that companies can reach out to you if they need more info. Write phone number, email address, etc, or other social media contacts in the end.

    Submit your press release to news outlets to be published but don’t forget to proofread it.

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How to Write a Press Release?

With the help of a press release, you can announce the news for your company and enhance your business.

How do you write a killer press release?

Here is a step-by-step process to write a killer press release to increase your marketing:

  • 1. Write an Interesting Headline
  • If you want people to take notice of your releases, they need catchy headlines. You can't just put anything in there without making it interesting and eye-catching. Use words with a specific diction to make your headline appealing.

    Make use of keywords that will promote your content and make it better than the others, use Search Engine Optimization techniques to make your content better.

  • 2. Convey the Valuable News
  • The more relevant your content is to the people following or engaging with it, the easier it will be for them to share that information. To ensure this happens, use a journalistic style of writing throughout- journalists are trained in making sure their articles read like real stories.

    Begin by writing the most important detail on the top. Then, as you move down, write the lesser important entails, but stay to the point and write relevant information only.

  • 3. Include Quotations
  • A quote is a perfect way to draw attention and create interest in your text from time to time. This could be from somebody who has been successful with what you do or how they overcame some major obstacle that most people wouldn't believe.

    Use quotations that tell about your announcement and use the quotations that help the reader understand the details better.
  • 4. Give Background Information
  • Now that you’ve covered the basics, it is time to add some flair and creativity. Remember: people want new information.

    Your press release needs to be interesting, informative and helpful for the reader.

  • 5. Answer the Questions
  • Write answers to the questions which you think will be asked by the reader. Your paper needs to be attention-grabbing for the audience. Also, answer all the ‘WH’ questions here.

    Press Release Examples

    Here we have assembled a list of examples, samples and templates to help you understand the concept in a more clear way. Check out the following to take help with writing a press release:

Press release template

Press release template

Press release sample

Press release sample

Trump press release

Trump press release

Apple press release

Apple press release

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Frequently Asked Question

How journalists use press release?

The journalist uses well-written, target-oriented press releases to grab the attention of the audience. They are used to get free publicity and contain interesting, informative content to stay on top of the new stories!

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