What is a Persuasive Essay?
If you're not familiar with persuasive writing, a simple persuasive essay definition is:
"A genre of writing that requires the writer to persuade the audience to agree with his or her point of view."
A persuasive essay is an attempt to get the reader to agree with the writer's opinion.
This type of essay uses:
- Strong language
- Persuasive techniques
- Logical, ethical, and emotional appeals
Persuasive essays are usually written on topics that are controversial or affect a large number of people.
Why Persuasion Is Important In Business?
Business writing exclusively relies on persuasive techniques to engage customers and employees.
To develop a successful business, you need to be able to convince people of your ideas and strategies. This can be done through marketing copy, product launches, or employee motivation.
Persuasive writing helps businesses achieve their objectives by convincing readers that their point of view is the right one.
It can also increase brand awareness, build relationships with customers, and create loyalty among employees.
How Do You Write a Persuasive Business Essay?
Writing a business essay can be intimidating, but it doesn't have to be.
The following steps will help you create an effective and powerful argument:
1. Understand Your Audience
Before you start writing, it’s essential to understand who your audience is and what they care about.
Writing an essay that meets the needs of your readers increases the chances of them taking action.
If you're writing an essay about flexible working hours, make sure you're addressing the right people.
Let’s say you’re addressing investors. Potential investors may prioritize cost savings over morale when considering a policy.
2. Research and Select Relevant Evidence
You need to have evidence to make an argument convincing. This could include facts, statistics, quotes from experts, or examples from real life.
Collecting appropriate evidence will help you to build a strong argument.
For example, while writing about the benefits of flexible working hours, include a graph that shows how this policy improves productivity.
3. Organize Information Logically
Organizing the information in your essay is crucial for improving readability and understanding.
Use headings numbered lists, or bullet points to make the essay easier to follow.
For example, if you're writing about flexible working hours, include a section that explains the various types of flexibility available.
4. Use Language to Make Your Argument More Compelling
The language you use in your essay should be powerful and persuasive. Make sure to avoid cliches and jargon, and try to add some personality to your writing.
For example, if you’re writing about the benefits of flexible working hours, don’t say “employees will be happier”.
Say “Giving employees more control over their schedules can lead to increased morale and job satisfaction.”
5. Proofread Before Submission
Proofreading is essential for all writing, especially persuasive essays. Make sure to read your essay for any grammar mistakes, and get a second opinion from someone you trust.
By taking the steps listed, you can craft a persuasive business essay that will help your audience comprehend your perspective.
The video below provides an overview of the process of writing a persuasive essay about business.
How to Write a Good Persuasive Essay Examples
The best persuasive essays use logical reasoning, facts, and expert opinion to convince readers of a particular point of view.
If you want to write a good persuasive essay, you need to use the elements of :
- Ethos - Establish yourself as a credible source by including reliable sources and research.
- Pathos - Appeal to the emotions of your readers by using vivid language and storytelling techniques.
- Logos - Use logical reasoning and evidence to support your argument.
By blending these elements together, you can create an essay that is persuasive, engaging, and memorable.
Remember that evoking emotion is essential for persuasive writing, so use words that evoke emotion and compel the reader.
Here are some examples of persuasive essays you can use as inspiration for your own.
To view more samples and examples, check out these persuasive essay examples.
Business Essay Examples
Business essay writing is a skill that must be learned and practiced. Business persuasive essays are different from other essays because they require more creativity.
You might need to promote a product, a service, or an idea which might not be so attractive to your readers.
For example, imagine if you have to promote a dry product like accounting software. You would need to show more content which can hook readers.
To help get you started on how to make a business essay stand out, check out these examples of business essays.
Examples of Argumentative Essay About Business
An argumentative essay includes more evidence to support its opinion, while a persuasive essay relies more on emotion.
Argumentative business essays should include research and accurate facts to support any product or service claims.
Start writing a professional argumentative essay about business topics by looking at these example papers.
Persuasive Essay Topics About Business
Crafting a persuasive essay requires you to look for good sources and select a topic that is both meaningful and relevant.
Here are some topics about businesses that would make great persuasive essays.
- Does social networking improve the effectiveness of businesses?
- Should businesses prioritize environmental sustainability initiatives?
- Is it good or bad for businesses to have a high labor turnover?
- What is the best way for businesses to promote paternity leave in the workplace?
- Should business owners invest more resources into digital technologies when starting a business?
- Is it better for companies to hire independent contractors or full-time employees?
- What are the benefits of corporate social responsibility initiatives?
- How can businesses benefit from using social media data to make decisions?
- Should businesses focus on increasing diversity in their team building initiatives?
- Can companies achieve business success with poor leadership and poor working conditions?
When selecting argumentative essay topics, it’s important to choose one that is:
- Interesting
- Can generate discussion
- Has multiple perspectives
- Is relevant and timely.
Keeping these points in mind will ensure that your essay will be engaging and persuasive.
If you still need more topics then check out these list of persuasive essay topics!
And that's it!
You now know how to write a persuasive essay on business, so you can begin the writing process.
Remember to research your topic thoroughly and utilize powerful evidence in support of your argument. Use clear language, avoid common mistakes, and proofread before submitting the final product.
With our step-by-step guide, you should be able to craft a powerful persuasive essay to persuade your audience.
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